Malibu Stacy

I had some down-time today while waiting for files to transfer, so I went ahead and did another Springfield logo treatment. This time it's Lisa's favorite fashion doll, Malibu Stacy.

As always, I started by looking at the real-world inspiration, in this case the marketing monster known as Barbie. Of course I had a vague idea of what the logo ought to look like, but I was surprised to see how often the good folks at Mattel refresh their brand identity. There are a lot of variations on the basic pink script logo. Sometimes it's been swirly and girly, other times it looks like hand-drawn lettering, and still other times it's a rounded-serif italic. The only thing that remains consistent is the garish trademark pink color.

With that in mind, I decided that "Malibu" should contrast with "Stacy" in every possible way; it's geometric and angular, all caps, widely-spaced, smaller, and bright blue. (The blue is intended to remind one of the ocean, as in Malibu Beach.) The font is ITC Serif Gothic, a popular font from the '70s that remains interesting and not too dated.

For "Stacy" I started with one of the marvelous sign-making fonts from A&S, in this case A&S Signwriter, which I then converted to outlines, threw a stroke on and tortured within an inch of its life, fattening the letters, fattening them even more at the bottom, extending the crossbar on the t and elongating the tail on the y. Then I tipped the whole thing (except the crossbar on the t) to a slight angle and laid "Malibu" over it with a white stroke placed behind it. I chose a lavender color for the logo since pink is claimed by the competition.