The character Luigi is a deliberate stereotype, derived from that piece of clip-art that appears on practically every pizza box ever delivered. As such, his restaurant is a stereotypical Italian restaurant/pizzeria, so that's where we begin.
The first thing that comes to mind when I think of Italian restaurants (apart from Lady and the Tramp eating spaghetti) is the red & white checked tablecloth. I muted it down a bit by using thin striped squares instead of solid red blocks.
Naturally, the colors should be taken from the Italian flag, but again, I muted the colors down, choosing a light pastel green.
Fonts are : A&S Graceland for Luigi's, Stempel Schneidler Black for "Italian Restaurant"' and New Berolina for the slogan.
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