"Things Unnecessary" is the store where Homer bought himself a $500 astrolabe in the Season 15 Christmas episode. The store is intended to be a satire of outfits like Sharper Image and Brookstone, but the name is a play on a chain store called "Things Remembered." These are stores that specialize in items for people with more dollars than sense; personalized tchotchkes, the sort of thing you might receive as a gift if you were a bridesmaid. The merchandise is all the sort of thing I call "look, I got you a gift" gifts; somewhat impersonal (in that it doesn't reflect anything at all of the recipient's tastes or preferences), almost entirely useless, but too expensive-looking to dump at the Goodwill, and since it usually has the recipient's name or initials engraved on it, it's almost impossible to re-gift. Exactly the sort of place that would stock $500 astrolabes.
The name and type of business demands a logo that has a veneer of elegance, an upscale look, with a sleek but ornamental typeface, so I started with University Roman, a somewhat swashy font with big loopy letters, a strong vertical shape, long spiky serifs, and what I would describe as a "Disney" flavor. Elegant but superficial, with something of a soulless quality.
A veneer of reflective gloss with a slightly cold metallic color, and a completely extraneous ligature of the too-precious double-s and the g, and we have an upscale logo with a vaguely tacky feeling about it.
