So here's the story: my church was having a fundraiser lunch, and the theme was baseball. They were peddling hot dogs after church with the profit going to the youth group, and to make it more fun, we were all supposed to wear a shirt or hat for our favorite baseball team.
I don't have a favorite baseball team. I'm not a sports guy.
But I am a graphic designer-illustrator-cartoonist guy, and I have a fondness for the Simpsons, so I decided that my family should be outfitted with shirts for Homer's favorite team, the Springfield Isotopes. I did a quick search and found that there's never been an official logo for the team on the show or in the comics, at least not that I could find. I did a quick search of the US Trademark office and found that the name isn't registered as a trademark. I discovered that there is a Minor League team called the Albuquerque Isotopes, but I didn't like their logo. So I designed my own and made some iron-ons.
Then I got to thinking about all the many businesses in Springfield USA, and how most of them have no real logo design; they usually just do plain block lettering, figuring that the name is joke enough.
As it happens, I am self-employed (involuntarily, after a corporate downsizing shoved me out of a position at an in-house marketing department), and could use a project to keep my skills up and serve as a little self-promotion. I enjoy typography and logo design, and so I've taken on the task of redesigning Springfield's business community.
Every so often, maybe a few times a week, maybe daily, maybe once a week or twice a month (I don't want to make promises here), I'll design a new logo for one of Springfield's businesses and post it here for nameless, faceless strangers to look at and comment on. Sound like fun?
Let's begin with the one that started it all.
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