
This was one of my favorite gags from one of the best episodes ever.
The goal here is to create a logo as bleak and oppressive as Rand's diseased philosophy. (Sorry, but just about every Objectivist I've ever met could most charitably be described as a jerk.) I knew it would be a harsh and rigid design, and originally it was strictly black-and-white, in keeping with the Objectivist worldview, but when I saw it on the gray background I knew it was right.
I looked at a bunch of geometric, constructivist and Art Deco fonts (including Anna, Bodega Sans several of Nick's Fonts) and before settling on Bureau Agency Bold. Even the name is oppressive.